A tradition of excellence

Our 
comprehensive
process

  • Comprehensive financial planning
  • Portfolio design & management
  • Constant contact by phone to report, solve problems, and discuss decisions.
  • Quarterly, bi-annual, or annual reviews, as client requests.
  • Reevaluate financial plans as your portfolio evolves and circumstances warrant

Meet Your Executive Team

Team Member

Richard Tomes

President

Richard Tomes

President

William “Richard” Tomes, Jr., CFP® is the president of Total Wealth Planning and Management, Inc. After 15 years of experience advising and managing money for families, trusts, small businesses and non-profits at Merrill Lynch, Mr. Tomes founded an independent firm in February 2012 where he could promote and provide service-oriented, client-centered financial advice and management. In 2014, the firm changed its name from Tomes Wealth Planning and Management, Inc. to Total Wealth Planning and Management, Inc. Richard did not come to his profession through the traditional route. He began his early adult life as on ordained minister. He was ordained by the Oklahoma College of the Bible. His interest in linguistics led him to study Russian and to become a missionary in Russia. While teaching English as a foreign language at Ushinsky Pedagogical Institute in Yaroslavl’, Russia, he finished a Russian language program there. He also attended Oklahoma Christian College, and studied Russian and linguistics at the University of Oklahoma and the Russian Centre at Sunset School of Slavic Studies. When the Soviet Union fell, Russia became a land of opportunity and was flooded with business people from the West who needed someone with Richard’s understanding of the culture and ability to speak Russian fluently to assist them in navigating the vast array of possibilities. So, in 1992, Richard founded a consulting company that offered these services. Over the next four years, Richard fulfilled a variety of senior businesses roles, such as the Commercial Director of an import-export company, the Treasurer of a petroleum consulting firm and member of the Board of Directors of several firms, including a petroleum producing joint venture. Additionally, he was involved in other areas of natural resources, multimedia and software production. At the end of 1996, having worked in and around Russian-related activities since 1984, Richard decided to return to the Unites States. In February of 1997, Richard joined Merrill Lynch’s Private Client Group in New Jersey as a Financial Consultant. His experience and interest in business and asset management acquired during his time in business in Russia, combined with his desire to help and serve others, made this career path a perfect fit. He remained at Merrill Lynch until February 2012, when he founded Tomes Wealth Planning and Management, Inc. Richard holds the Series 65 securities licenses and formerly held the Series 63, 7, 9 and 10. He serves geographically diverse clients. In order to better serve and advise his clients, he became a Certified Financial PlannerTM certificant in 2004. Richard now resides in Ponte Vedra, Florida, with his wife and their three dogs. Believing that face-to-face meetings are essential to understanding how to best serve his clients, Richard travels extensively throughout the year. He also spends a substantial amount of time in the Philadelphia area so that he can serve his many clients in the Mid-Atlantic and Northeast. He has two grown children. Richard is a private pilot and aviation enthusiast. Some of his other interests and hobbies include guitar, chess, the study of history, philosophy and political science. Richard is a member of the Financial Planning Association and the Academy of Political Science.                 

Team Member

Alex Potenza, WMS, CDFA™

Principal, Sr. Financial Advisor

Alex Potenza, WMS, CDFA™

Principal, Sr. Financial Advisor

Alex is a Principal and Senior Financial Advisor at Total Wealth Planning and Management, Inc. (“TWPM”).  After 21 years of experience in the financial services industry, Alex decided to join TWPM as a co-owner in April of 2017.  Alex joined the Registered Investment Advisor firm so he could provide unbiased, autonomous, financial advice while being held to the fiduciary standard as defined under the US Investment Advisers Act of 1940. Alex started his career as a Financial Advisor in 1997 at Merrill Lynch’s Private Client Group in Paramus, New Jersey.  While there, Alex achieved the Certified Financial Manager designation and completed the Professional Development Program. Upon completion, Alex was promoted to Manager and relocated to Santa Rosa, California, to open a new branch for Merrill Lynch.  After realizing his true passion was helping people reach their financial goals (as opposed to management duties), he returned to the New Jersey office of Merrill Lynch a year later and resumed working as a Personal Financial Advisor. In 2004, Alex joined UBS Financial Services as Account Vice President and relocated to Ponte Vedra Beach, Florida. After 3 years at UBS, Alex decided to move to Raymond James and Associates as Vice President of Investments. While at Raymond James and Associates, he achieved the Certified Divorce Financial Analyst (CDFA) and the Wealth Management Specialist (WMS) designations. Alex holds the Series 65 securities license.  He has also held the Series 63, 7, and 31 securities licenses. Born and raised in the Bronx, New York, Alex spends time in both the Northeastern United States and Florida serving his clients. Alex is married to his wife of 25 years, Lily, and they have three sons, Alex Jr., Christopher, and Daniel. Alex enjoys spending time with his family, traveling, and is an avid golfer.

Team Member

Kim Mortensen

Investment Executive & Director of Client Reporting

Kim Mortensen

Investment Executive & Director of Client Reporting

Kim Mortensen, Investment Executive, was born in Brooklyn, NY, the son of Danish immigrant parents. Kim was raised in Clifton, NJ, where he graduated in the top 3% of his High School class. He graduated from SUNY Stony Brook with a Bachelor of Engineering (Electrical) degree in 1971. That same year, Kim joined US Air Force. He had a long and distinguished military aviation career. He was named Distinguished Graduate from Officer Training School and Undergraduate Pilot Training. He served on active duty through the Viet Nam era, flying the C-141 transport out of McGuire Air Force Base New Jersey. Other theatres and operations in which he served include: Nicaraguan Earthquake Relief, Grenada Combat support, Panamanian Regime Change, Operations Desert Shield and Desert Storm, urgent aeromedical evacuation missions, Presidential and State Department Support, Operation Provide Comfort and the Balkans Conflict. Kim’s military awards and distinctions include: Instrument Pilot Instructor School, positioning him as the primary Instrument pilot for the squadron, Chief of Pilot Section and a simulator instructor. He was awarded the Air Medal, the Aerial Achievement Medal, Southwest Asia Service Ribbon, Meritorious Service Medal, Humanitarian Service Medal, etc. Kim left active duty in 1978, but continued to serve in the US Air Force Reserve including activation for Operation Desert Storm until his retirement as a Lt. Colonel in 2002. Most of Kim’s post-active duty career has revolved around aviation. Kim joined Eastern Air Lines in 1978 as a pilot and instructor/check airman. In 1989, Kim began flying for USAirways, where he continued in that capacity, except when he was called to active duty for Desert Storm and when he was furloughed by USAirways during economic downturns. While on furlough from USAirways, Kim continued to serve in the Air Force Reserves. He also worked as a project engineer for several firms on FAA developmental efforts at the now William Hughes FAA Technical Center in Pomona, NJ. Kim was on the ground floor of KIWI International Airlines out of Newark, NJ, from 1994-1996, serving for some of that period as Director of Operations. During his time at KIWI, the airline was lauded as the Conde Naste Airline of the year for its service and reliability. With his extensive military, corporate and managerial experience, Kim was invited to join Merrill Lynch in 2003. Kim became partner in the Tomes-Mortensen Group at Merrill Lynch. He was responsible for financial planning, portfolio management and construction and generally advising clients on a range of financial issues. When offered to return to flying for USAirways, he decided to take their offer. However, he enjoyed working in the financial field and served on the Pilot's Retirement and Insurance Committee while he also worked part-time with Walnut Street Securities, finding the flying schedule conducive to these activities. Having completed his flying career with USAirways, Kim is honored to be working closely with Richard Tomes once again as a partner at Total Wealth Planning and Management, Inc. He also continues to consult for the FAA and participate in aviation research activities as time and schedule allow. Kim holds the Series 66 securities license and formerly held the Series 7. Kim has made Medford, NJ, home since 1980, where he and his wife now live. He has two daughters and is very active in his community, does extensive volunteer work with non-commercial radio (WXPN), New Jersey Mystics Girls Softball and with the Chairville School recreational running program, Cheetah Runners. He is an active member of the Reserve Officers Association, the VFW and has participated for 10  years in the National MS Society City to Shore Bike tour.

Team Member

Aimee Marson

Client Service Manager

Aimee Marson

Client Service Manager

Aimee joined Total Wealth Planning and Management as Client Service Manager in March, 2016. She has more than 15 years of experience in the Financial Services Industry. Aimee began her banking career serving retail clients and working with IRA plans. She then moved on to progressively higher level positions throughout her tenure with multiple financial institutions, achieving an Assistant Vice President title while working with issuers of asset-backed secured student loan debt. She specialized in the movement and investment of large amounts of cash and fixed income securities, requiring her to be very efficient and detail-oriented. During her time as Assistant Vice President, Aimee negotiated legal documents, provided advice to her clients in regards to complex cash flows and closed intricate bond transactions, some of which were issued in amounts in excess of one billion dollars. The nature of this work required her to be very compliance and regulatory focused. Throughout her time working in public finance, Aimee worked with and assisted attorneys, financial advisors, investment bankers and C-Suite level professionals. Originally from the suburbs of Philadelphia, Aimee spent much of her adult life in the Jacksonville/St. Augustine, Florida area. She eventually moved to South Carolina where her focus was on raising her children. She became actively involved with the schools, creating the yearbook for three years and organizing volunteers for school functions. She is a Founding Member of the Chapin Junior Woman’s Club, serving as the Associate Vice President of Publicity for the Club’s first two years. This Club was created to bring together professional women for the purpose of providing philanthropic and social opportunities within the community. Aimee holds a Bachelor of Science degree in Criminology from Florida State University. Throughout her professional career and her time serving in the schools and the Junior Woman’s Club, she has discovered a passion for helping others and has continued to nurture her interests in photography, media arts, and technology. Aimee recently relocated to Atlanta, Georgia where she lives with her husband and two daughters. 

Team Member

Kimberly Spanolia

Business Manager

Kimberly Spanolia

Business Manager

Kimberly manages the day-to-day business operations, payroll, benefits, etc., so that Richard, Kim and Aimee can focus on our clients. Kimberly Spanolia is a former business owner and has an aviation background.

Our
mission

 To serve our clients as a service organization, not as a sales organization; to provide comprehensive financial solutions for our clients based on sound planning, taking as little risk as prudent in working to help achieve our clients’ individual goals.

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